Cat Footwear travels back to Sturgeon Bay, WI to celebrate the men and women conquering winter work with the Kinetic ICE+.
To bring awareness to the importance of the men and women who work in winter to keep our country going, Cat Footwear traveled to Sturgeon Bay, Wisconsin during the 2018 Polar Vortex to document the brave, intelligent and hard-working people behind the large-scale, extreme winter work of Fincantieri Bay Shipbuilding. Releasing a short film called “Conquering Winter Work” we showcased the drive, resilience, and ingenuity it takes to repair 1000-foot ships in less than 2 months. To celebrate the new winter season at Fincantieri Bay Shipbuilding and the launch of our new boot, the Kinetic ICE+, Cat Footwear hosted a viewing party of the documentary for the Sturgeon Bay community on Wednesday, November 6th, 2019.
Cat Footwear is known for innovation and solving common problems with work boots, so extending our expertise to design a performance boot for cold winter work was a challenge we felt equipped and experienced to tackle.
There are many people working in extreme winter conditions, but not enough people who appreciate the equipment and expertise it takes to get these jobs done. What makes Fincantieri Bay Shipbuilding special is the optimism and sense of community these workers bring to their jobs every day. With this viewing party, we wanted to focus on celebrating Fincantieri Bay Shipbuilding as they enter a new winter season, but also use this opportunity to recognize winter workers all over the world and letting them know their accomplishments don’t go unnoticed.
When it comes to winter work performance, you want to move quickly to get the job done, the right way. But you often balance the need for speed, and for safety when ice is involved. For people working in dangerous icy conditions, Cat Footwear’s Kinetic Ice+ provides extreme grip for performance on wet ice. This waterproof, insulated, lightweight performance boot comes with Vibram® Arctic Grip Pro outsole for superior traction on wet ice.